Sectors at Natural
World Expo
Saudi Arabia
$9.1 B
Natural Food
$7 B
Natural Beauty
$81.1 B
Health & Wellness
$13.8 B
Farm & Farmtech
A verified buyer pool assembled from pharmacy retail, specialist wellness, e-commerce and
institutional procurement across the Kingdom.
$9.1B
Natural Food
Organic pantry, clean label, plant-based, free-from and healthy snacking, sourced by national grocery groups and importers.
- 80%+ still imported
- Dates Pavilion included
- 11.8% annual growth
$7B
Natural Beauty
Halal cosmetics, clean skincare,natural haircare and fragrance,presented to beauty retail groups and digital platforms.
- 65% seek natural formulas
- 2,000+ retail doors
- 9.4% annual growth
$81.1B
Health & Wellness
Supplements, functional nutrition and sports performance, matched to pharmacy chains and specialist retail teams.
- $4.33B supplements
- $1.2B sports nutrition
- 1,300+ pharmacy doors
& FarmTech
Built with the Ministry of Environment, Water & Agriculture agenda at its centre, this pillar connects certified organic farms and technology providers to Saudi food production.
$13.8B
PLANNED INVESTMENT
MEWA
متوافق مع توجهات الوزارة
20%
FARMLAND GROWTH
2030
LOCALISATION HORIZON
EXCLUSIVE PAVILION
Meet the retail, wholesale and HoReCa buyers who are actively replacing imported organic produce with domestic supply.
- Premium and export-grade dates
- Value-added and confectionery
- Packing and processing partners
EXCLUSIVE PAVILION
Specialty roasters, organic tea houses and equipment partners meeting HoReCa procurement and specialty retail category leads.
- Specialty and single-origin coffee
- Organic and herbal tea
- Brewing and cafe equipment