Backed by Vision 2030, Saudi Arabia’s natural and organic market is scaling fast—US$2.1B in food alone—making it one of the Gulf’s most attractive destinations for natural, clean label brands.
There is growing concern over the effects of artificial additives, synthetic ingredients, and pesticide residues, which is pushing people to seek organic, non-GMO, and minimally processed foods.
Similarly in personal care, awareness of skin sensitivity and the long-term impact of harsh chemicals is elevating demand for natural and organic beauty products.
Saudi Arabia’s national strategies And “Quality of Life” and sustainability programs are encouraging diversification away from oil and fostering healthier, more sustainable lifestyles.
Government initiatives promote sustainable agriculture, awareness of food safety, and clean-label regulation, which build consumer trust in organic and natural goods.
Rising disposable incomes, especially in major urban centers like Riyadh, Jeddah, and the Eastern Province, give consumers greater ability to pay premium prices for organic or natural products.
A younger, digitally savvy population is also driving demand: they tend to be more exposed to global trends (via social media), care about ingredients, transparency, and brand values.
The market size was about USD 3.0 billion in 2024, and is expected to reach approximately USD 9.1 billion by 2033, growing at a CAGR of ~11.8% from 2025–2033.
Generated about USD 492 million in 2024, projected to nearly double by 2030 (USD 947.6 million), with a CAGR of ~11.8%.
Valued at USD 4.23 billion in 2024, expected to grow to USD 6.31 billion by 2030, with ~6.9% CAGR.
KSA’s nutritional market stood around USD 2.0 billion (2022), and projected to reach ~USD 3.5 billion by 2030 (~7.3% CAGR)
Saudi Arabia is the largest free economic market in the Middle East and North Africa (MENA). Health-conscious consumers, premium retailers, and distributors are actively seeking new products and partnerships — and Natural World Expo is where they find them.
The Expo attracts senior-level buyers from supermarkets, hypermarkets, specialty organic stores, hotels, and e-commerce platforms. Exhibiting gives you direct access to those who decide what’s on the shelf.
Position your company at the center of one of the region’s fastest-growing industries. Launch new products, highlight your sustainability commitments, and gain exposure through extensive event marketing and media coverage.
From food & beverages to beauty, health, and agriculture, the Expo brings together the full value chain — manufacturers, suppliers, distributors, retailers, investors, and government bodies. This cross-sector mix makes it the ideal platform for both B2B networking and expansion.
With Saudi Vision 2030 prioritizing healthier lifestyles, sustainability, and food security, demand for natural and organic products is no longer a niche — it’s a national priority. Exhibiting ensures your brand is part of this transformation.
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