WHERE GLOBAL PRODUCERS
MEET SAUDI ARABIA’S
FASTEST-GROWING MARKET

14-16 December 2026

Riyadh Front Exhibition & Conference Center

Natural World Expo is Saudi Arabia’s only exclusive B2B trade event connecting global producers with the Middle East’s largest market for natural, sustainable, and healthy products.

Natural World Expo

Backed by Vision 2030, Saudi Arabia’s natural and organic market is scaling fast—US$2.1B in food alone—making it one of the Gulf’s most attractive destinations for natural, clean label brands.

Growing Demand for Natural & Organic Products

Health & Wellness Awareness

There is growing concern over the effects of artificial additives, synthetic ingredients, and pesticide residues, which is pushing people to seek organic, non-GMO, and minimally processed foods.

Similarly in personal care, awareness of skin sensitivity and the long-term impact of harsh chemicals is elevating demand for natural and organic beauty products.

Vision 2030 Alignment

Saudi Arabia’s national strategies And “Quality of Life” and sustainability programs are encouraging diversification away from oil and fostering healthier, more sustainable lifestyles.

Government initiatives promote sustainable agriculture, awareness of food safety, and clean-label regulation, which build consumer trust in organic and natural goods.

Economic & Demographic Trends

Rising disposable incomes, especially in major urban centers like Riyadh, Jeddah, and the Eastern Province, give consumers greater ability to pay premium prices for organic or natural products.

A younger, digitally savvy population is also driving demand: they tend to be more exposed to global trends (via social media), care about ingredients, transparency, and brand values.

Growing Demand for Natural & Organic Products

HEALTHY FOOD

The market size was about USD 3.0 billion in 2024, and is expected to reach approximately USD 9.1 billion by 2033, growing at a CAGR of ~11.8% from 2025–2033.

FUNCTIONAL BEVERAGES

Generated about USD 492 million in 2024, projected to nearly double by 2030 (USD 947.6 million), with a CAGR of ~11.8%.

CLEAN LABEL PERSONAL CARE

Valued at USD 4.23 billion in 2024, expected to grow to USD 6.31 billion by 2030, with ~6.9% CAGR.

NUTRACEUTICALS SUPPLEMENTS

KSA’s nutritional market stood around USD 2.0 billion (2022), and projected to reach ~USD 3.5 billion by 2030 (~7.3% CAGR)

Exhibitor Profile

Food & Beverages
Food & Beverages
Dry Fruits & Nuts
Dry Fruits & Nuts
Tea & Coffee
Tea & Coffee
Beauty & Cosmetics
Beauty & Cosmetics
Health & Wellness
Health & Wellness
Sustainable Living
Sustainable Living
Fresh & perishables
Fresh & Perishables
FarmTech
FarmTech
Agriculture & Environment
Agriculture & Environment
Halal Certified
Halal Certified

EXHIBITOR REGISTRATION

    Buyer Profile

    Distributors
    Distributors
    Retailers
    Retailers
    Traders, Importers
    Traders, Importers
    HoReCa / Hospitality
    HoReCa /
    Hospitality
    Manufacturers
    Manufacturers
    Private Labelling
    Private Labelling
    eCommerce Platforms
    eCommerce Platforms
    Wholesalers
    Wholesalers
    Visitors
    0 +
    VIP Buyers
    0 +
    Exhibitors
    0 +
    Day Connections
    0

    How are We Different?

    How are We Different

    Your Roadmap to Saudi
    Export Promotion

    Why Exhibit?

    Start Exporting to Gulf’s Largest Market

    Saudi Arabia is the largest free economic market in the Middle East and North Africa (MENA).  Health-conscious consumers, premium retailers, and distributors are actively seeking new products and partnerships — and Natural World Expo is where they find them.

    Meet Key Buyers & Decision-Makers

    The Expo attracts senior-level buyers from supermarkets, hypermarkets, specialty organic stores, hotels, and e-commerce platforms. Exhibiting gives you direct access to those who decide what’s on the shelf.

    Showcase Your Brand & Launch New Products

    Position your company at the center of one of the region’s fastest-growing industries. Launch new products, highlight your sustainability commitments, and gain exposure through extensive event marketing and media coverage.

    Build Partnerships Across Sectors

    From food & beverages to beauty, health, and agriculture, the Expo brings together the full value chain — manufacturers, suppliers, distributors, retailers, investors, and government bodies. This cross-sector mix makes it the ideal platform for both B2B networking and expansion.

    Align with Consumer & Policy Trends

    With Saudi Vision 2030 prioritizing healthier lifestyles, sustainability, and food security, demand for natural and organic products is no longer a niche — it’s a national priority. Exhibiting ensures your brand is part of this transformation.

    Start Promoting Your Products and
    Connect with Buyers Straight Away!

    From the organisers of

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